How to Turn Strangers into Loyal Supporters: Unveiling the 7 Taps Framework

Ever feel like it’s just too hard to grow your fan base? Well, I’ve been there. But then I discovered something that changed everything — the 7 Taps Way. This method didn’t just work for me; it’s transformed how my clients engage with their audiences too. Dive in as I break down each step, or if you’re more of a visual learner, hit up the video right below.

The 7 Taps Framework:

Tap 1: Strangers

The journey starts with strangers—those vast numbers of people who haven’t yet had the pleasure of experiencing your magic. Every successful fan base starts here.

My goal?

Make them stop and notice.

I do this by dropping the most engaging, eye-popping content right where they hang out.

Think of it like throwing a fun party and making sure everyone’s invited.

When you nail that first impression, strangers begin to take an interest, setting the stage for the next tap.

Tap 2: Familiars

Once strangers notice you, they transition into familiars.

These are the folks who’ve seen your name pop up maybe on an ad or a post shared by a friend.

They’re not fans yet, but they’re on the edge of becoming one.

I keep myself on their radar by popping up more frequently. Whether it’s through retargeting ads or guest appearances on popular platforms, I make sure they remember my face and my message.

It’s like seeing a new friend around and getting to know them slowly.

Tap 3: Followers

Here’s where it gets exciting. Followers have given you the nod.

They like what you’re throwing down and hit follow on your social media or subscribe to your newsletters or lead magnets.

But the relationship needs nurturing.

I keep them hooked with consistent content that hits right at the heart of their interests, sprinkling in calls-to-action that invite them to engage more directly.

It’s about turning that nod into a conversation.

Tap 4: Engagers

Engagers are golden.

They don’t just watch your stuff; they react, comment, and share.

This is where the community begins to gel. I encourage this by crafting interactive content—things that ask for their opinions, their experiences.

Responding to their comments, asking them questions, it all helps in building a bond.

The more they engage, the deeper our connection grows, prepping them for the next big step.

For me? I invite those in my target audience to free consultations.

I get to learn how to better serve my community and I convert tap 3's into 4's and beyond much quicker than ONLY experimenting with content and waiting for them to come to me.

Tap 5: Customers

Turning engagers into customers is all about trust and value (and having something to sell!).

They like you, sure, but now they have to believe in what you’re selling.

I make this transition smooth by showcasing the value of my offerings with clear, compelling calls-to-action and irresistible first-time offers.

The key is to make this step feel like a natural progression of our budding relationship.

Tap 6: Repeat Customers

Once they buy, the aim is to keep them coming back.

Repeat customers are your brand’s backbone.

They not only buy more but also spread the word.

I keep them close by offering special deals just for them, sneak peeks at new products, and regular check-ins through exclusive content.

It’s about showing appreciation and continuously delivering value.

Tap 7: Supporters

The final tap is where customers turn into something more: supporters.

These folks are not just buying; they’re believing in your mission.

They promote your work, talk you up to friends, and help grow your community.

I foster this relationship by involving them in my process, acknowledging their support publicly, and offering perks like referral bonuses.

Before you go...

Starting your journey with the 7 Taps doesn’t mean you need a perfect plan for every step from day one. In fact, when I began, I focused solely on mastering one tap at a time. I created repeatable systems that worked well before moving on to enhance the next.

This approach not only simplified the process but also kept my team and me from feeling overwhelmed.

It’s easy to get caught up in the idea that everything must be fully formed right away.

But remember, some of the best parts of building a community come from the small, consistent actions you take.

These foundational efforts lead to more substantial results than doing nothing at all. Don’t let the fear of needing a complete system stop you from starting. Give yourself the grace to grow step by step.

The reality is, you’ll never know what truly works until you’re in the thick of it, trying things out and evaluating what best meets your needs and those of your audience. This is a dynamic process—one that evolves as you learn more about your followers and refine your approach.

So take that first step. Focus on one tap, make it as effective as possible, and then, when you’re ready, move on to the next.

The journey of building a strong, engaged audience is a marathon, not a sprint. Be patient, take action, and allow yourself the space to experiment and learn. That’s how you turn strangers into super fans.

Remember, every big success starts with small, deliberate actions. Start where you are, use what you have, and do what you can. The results will surprise you!